NYU : Certificate in Creative Cities and Economic Development


Reading my mail today I have found this fun-tastic program leaded by Richard Florida.

NYU is offering this Spring Course NOW. We are convinced that it has all the necessary ingredients to became one of the most relevant programs on our field. Linked to this kind of studies, we could find another program (undergraduate)  at Arizona University, and a certification in Creative Placemaking by Ohio State University.

This Certification responds to a clear demand by architects, city planners, municipalities, etc. so we are happy to this course finally pop up.  We will really appreciate if they release some materials on internet (pod-cast, interviews, etc) in order to get a better idea and learn about is presented during next semester at NYU.

One of humanity’s greatest innovations, cities have always been centers of human creativity. Today, however, they have also become the basic platform for economic and business growth. More than half of the world’s population lives in cities—over 3.5 billion people—and an estimated 60 million are moving to them every year. By 2050, more than 75 percent of the world’s population will be city dwellers. Moreover, the economic output of the 60-largest global cities will grow by $30 trillion, accounting for two-thirds of all economic growth.

As the world’s economy has become more global, its geography has become more focused; talent, innovation, and economic output are concentrating in a relative handful of cities. The 100-largest metros house just 29 percent of the world’s population but account for $14.5 trillion in economic output, or 60 percent of the global total. Given the urban tilt of technology and entrepreneurship, and the speed at which the transition is occurring, it is critical that city and economic development leaders, as well as decision-makers, appreciate the place, the assets, and the capabilities that are the most critical to businesses’ location decisions. They will need to have a deep understanding of the complex and often subtle interplay between business competitiveness and community prosperity.

In his international best-seller, The Rise of the Creative Class, NYU Global Research Professor Richard Florida outlined the three Ts of economic development (technology, talent, and tolerance), without which no city or region can hope to prosper in the creative economy.

The NYU School of Professional Studies Certificate in Creative Cities and Economic Development will provide city and state officials, economic development professionals, nonprofit leaders, and city builders with the skills, expertise, and insights which they need to create, implement, and measure asset-driven strategies and plans that move beyond real estate to build upon the creativity, innovation, and human capability of their local communities.

Upon completion of the Certificate program, students will have achieved the following capabilities and competencies:

  • Mastery of the fundamentals, tools, and techniques of economic development
  • Development of full-scale, data-driven city economic development attraction and retention strategies
  • Identification of key economic data, including industry and occupational measurements and demographic sources and metrics
  • Grasp of necessary quantitative and qualitative skills and expertise that are critical for success
  • Establishment of a network of peer economic development practitioners and experts
  • Understanding of key differences between economic development practices across the globe for developed cities/countries, as well as for those still developing
  • Best practice development and curation of creative cities approaches
  • Development of a creative placemaking toolkit for a variety of communities and neighborhoods
  • Comprehension of  a diverse array of economic development tools, incentive programs, and partnership model
  • Knowledge of livability and resiliency factors, as well as best practices for the built city environment

Required Courses: Complete All
Principles of Economic Development
This course, which serves as the entry point for the Certificate in Creative Cities and Economic Development, provides practical examples, case studies, and best practices for building creative, inclusive communities.

Tools and Techniques for Understanding Urban Economies
This course serves as the key methods course for the Certificate in Creative Cities and Economic Development and offers important insights into effective economic

development research methods and associated strategies.Electives (Offered Spring 2015): Choose Two
Global Cities
This course offers key insights into the challenges and the trends that are having an impact on the world’s cities, including increased urbanization, social and equity divides, infrastructure development, and human skill development.

Creative Placemaking
This course provides an overview of the latest best practices and approaches in creative placemaking, including neighborhood revitalization, public and green space use, and street-level programming.

Economic Development Partnerships
This course will help students uncover the most effective models and best practices of economic development partnerships, and will outline the tools utilized in modern-day economic development, including place-based incentives, and grants and financing models.

Urban Innovation
This course demonstrates the importance of the ecosystem to start-up businesses and showcases various models and approaches for supporting innovation and startups in urban environments, including incubator and accelerator best practices.

Resilient Cities
This course demonstrates how city builders must utilize new approaches to building resilient cities that incorporate climate and sustainability policies, physical development, and environment protection.

Maps and Geospatial Analysis
This course covers the techniques needed for collecting and representing data.

This certificate is awarded to students who successfully complete four courses—two required and two electives—with an average grade of B or higher.

For more information about the noncredit courses or the Certificate, visit sps.nyu.edu/creativecities or call (212) 998-7200.


2 of these courses are required.

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